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Export makes it easier to resist the crisis

Export makes it easier to resist the crisis


Founded in 1968 in the Paris region, SEAT, one of the few leading manufacturers of corrosion resistant polypropylene fans, moved to Verniolle in the South Delta zone in 2005. Specializing in the manufacture and sale of anti-corrosion exhaust fans in France, SEAT began exporting in 1986. Since then, its business has become highly internationalized with sales in nearly 80 countries. The leading French manufacturer, SEAT is one of the world's top  manufacturers companies in this niche market. Various sectors using Seat fans include research laboratories, the pharmaceutical industry, the chemical industry, hospitals, universities and water treatment plants.

Polypropylene is the material that is most resistant to chemicals and acids. SEAT fans can last up to 15 years. Exports account for nearly 42% of its turnover. The company is particularly present in Southeast Asia, Europe, South Africa, the United States. The goal is to develop sales in new areas of the world. "We participate in many trade shows around the world, and we travel regularly to meet our customers. It's a very important and reassuring contact for customers, "explains Pierre Servant, export manager at SEAT. "The desire is to further intensify our export share to increase the turnover of the company and be less dependent on the French market," said Pierre Servant. For him, things are clear. Export is a solution for the crisis: "The crisis has shown that exporting companies are more resilient thanks to diversified outlets that can offset the decline in the domestic market. "

"The export is very important, even necessary. To succeed, according to Pierre Servant, in addition to the strong motivation, the company must be well prepared by recruiting qualified personnel, by setting a strategy, by good knowledge of elements such as payments, customs, transport. The determination is very important because exporting takes time and requires investment. So you have to be patient; 50% of small companies failed in their international experience, and most of them will not go further. "

Beyond this, if a company wants to export, it is very important to ask for guidance and support to specialised companies or sector specialists or interacting with exporters already engaged.

La Dépêche du Midi